1. Consistency: This pays off on the long term for any business. When your audience finds your content posted on the certain days and times you’ve established. There is a sense of familiarity, it’s like having that one friend who knows to come by and drop off your favorite flavored caramel swirl mocha coffee from Starbucks!
2.Brainstorm: I love the idea of getting in the zone of creativity and coming up with new topics to discuss and share
3.Research: Keeps your business on its toes and being aware of the following trends that are in your industry. After all you wouldn’t want to steer your audience wrong, with outdated or obsolete information.
4.Documentation: This helps keep record of your past postings, that you can refer to at a later time. Also helps with # 3 in seeing what worked and what needs to be tweaked.
5.Flexibility: When the calendar is pre filled, there is always room for revisions, adding new content , or getting a real time update on there.
6. Peace of mind: This one is always important, with having to juggle so many things in your business. The last thing you need is to feel overwhelmed that you’re not getting your business noticed for lack of presence online.
So the next time you may find yourself questioning if you should incorporate a social media calendar in your already hectic day. I say it doesn’t hurt , just remember that it actually helps alleviate some of the chaos that usually comes with running your business.
Your future self will thank you later.